Integrated Media Marketing agency in NYC is those that provide end-to-end marketing solutions to its customers and clients. You could conveniently state that New York is the birthplace of advertising! There are numerous other advertising agencies that are based out of the Big Apple. IMC is like a one-stop-shop for all your marketing/ communication needs. It was long believed that advertising was a man’s world. Later, with globalization and innovations, even women have begun to take up strong roles in these agencies and lead from the front. Also, they are more active in the family front when it comes to any purchasing decisions.
Media strategy, planning and buying is one such specialized field of Marketing Communications which involves planning & allocating the various media/modes through which an agency would want to establish touch-points with its intended customers.
With the upswing in the Digital media of communication, Digital media planning & buying strategies are on the rise. This would take the communication to the prospective customer’ desktop, laptop, Smart phones and any other gadgets used to go online and surf. Print media (Magazines, Newspapers, and Free Standing Inserts) is another major field through which you could apply Geo-centric marketing approach and target your intended audience. How you plan and execute the print ads also forms a winning strategy for Media buying agencies. The point here is not only how you propose to your audience, but, how much and in how many installments are you going to do the same. Sometimes, a advertorial campaign in planned under a centralized theme whereby small space ads can be released in regular intervals to keep your audience engaged and achieve Top-of-mind (TOM) recall value.
With the advent of smart phones, the agencies now employ m-commerce (Mobile-Commerce) to reach out to their audience. This could be planned on a Geo-Centric basis- up to the specific area Zip code- and delivered for maximum impact.
As Women’s integrated marketing agency in NYC form a major portion of the “influence” in many family purchase decisions. Having a women-centric approach to the campaign can be an even more effective way of reaching out. Like how they say, the best way into a man’s heart is through his stomach. The best way into your consumers’ house is though the influence. Other modes of consumer engagement are through social media campaigns (Face book, Twitter, Google+ etc.); out-of-home (OOH) media like Static/Digital billboards, Transit advertising etc. Then there are the traditional ATL methods of Radio and Televisions or Infomercials.
Advertising through the various media required meticulous planning, understanding the client-customer need gap and proper business network to get the plans in motion keeping the women as your center of target.
edwardabbey10 